Girl Effect will be co-creating a solution with the Ministry of Health to effectively reach and engage young people with comprehensive sexual reproductive health (SRH) information. The initiative will capitalize on the digital growth in Kenya and seek to ensure that young women are empowered to make the right decisions by accessing the right information conveniently and at the right time. 

Strengths

• Understanding young people and co-creating solutions with them, especially AGYW.
• Social behaviour change communication.
• Using behavioural science to prioritise drivers of behaviour to shift behaviour and norms.
• We use a range of tools to engage young people including digital.

Country: Kenya
Cohort: 3